Website design and development


£28.5 million project aiming to decarbonise Orkney's energy system
December 2020


ReFLEX (Responsive Flexibility) Orkney, is a £28.5 million project aiming to decarbonise Orkney’s energy system, increase the use of local renewable generation and provide a competitive local renewable electricity tariff.

To achieve this, ReFLEX Orkney is rolling out an integrated energy system (IES) across the islands. The project will interlink local electricity, transport and heat networks into one controllable, overarching system. This system will be completely flexible, with the ability to modify electricity generation and consumption patterns in response to variability, using technologies like battery storage, electric vehicles, smart chargers and smart meters.

NB was contracted to design and build a website for ReFLEX Orkney with a focus on attracting residents and businesses on the islands to sign up for this pioneering new technology.

“I've really enjoyed working with Kylie and Alex at NB. They work through a staged process to ensure that the strategy and objectives of the website are set at the start, and then everything is built out from there. They were very accommodating of the flexibility that we required on this project, and were quick to respond to queries and quick to action required changes and updates. On the whole, a very positive experience and NB come highly recommended.”Lisa MackenzieEuropean Marine Energy Centre (EMEC)

How we got there


For ReFLEX Orkney to be a success the people of Orkney need to sign up to the new integrated energy system (IES). This means them having a clear understanding of its objectives and the ways it can benefit their lives, through saving money and reducing their carbon footprint. NB therefore were commissioned to create a practical, easy-to-navigate website, showcasing the main benefits of the IES and encouraging people to sign up as members.


As ReFLEX Orkney is a completely new, cutting edge project, the client was keen to ensure that visitors to the website could easily grasp what it was all about and how it would work. As with every NB project, we started with a comprehensive digital strategy process. We worked closely with stakeholders and partners and conducted in-depth research to form a specification for the new site. It was clear from the outset that the key to its success was not only explaining the project but also selling in the benefits to two distinct audiences: individuals and businesses.


NB designed a bright, contemporary website, led by enticing images, clear headings and graphics. The result is an easy to navigate site that clearly signposts users through the content, giving them an overview of how the IES works and how it will benefit their lives. The content is split into ‘For home’ and ‘For business’ sections, making it straightforward for individuals and businesses to find the information relevant to them quickly. The main call to action drives users to the membership area of the site, where people can download a membership pack and express their interest in the project via a sign-up form. A key component of the website is the interactive map of Orkney, which shows the islands’ renewable energy projects and useful information, like finding your nearest electric vehicle charge point, car club locations and ReFLEX Orkney hubs.

Interactive Map


Customer journey (up to 12 stages)


USPs Boxes


Engaging custom graphics and icons


Media Centre


Coming Soon!

There are more features that are continuing to be developed for ReFLEX, namely the Carbon Calculator that will be available for the public to use soon!



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